Does Screen Size Matter?

Is it the small screen or a small attention span when it comes to a digital meeting?!

A hand holds up a phone and on their phone is a Zoom meeting with four pictures of people. There is also a yellow coffee cup in the picture.
Does the Screen Size Matter for the Meeting?
photo credit: Angela Lang, CNET

Dear Ms. Smartphone: My colleague and I were on a conference call together, but she took the meeting from home on her computer, while I joined in from my home, and over my phone. When it was over and we compared notes, she had lots of observations and remembered interesting points that were relevant for our company. I could barely recall any. Was it me, or was it that I used my phone to connect and screen size does matter? Neal, San Francisco

Dear Neal: Your question is reminiscent of that old Marshall McLuhan expression that “the medium is the message.”  At one time everyone used desktop computers for meetings, but now they have moved on to smaller screens and laptops. Is it the screen size that makes a difference or what McLuhan called hot and cold media? We will never know as McLuhan died before the invention of smartphones.

Chances are if you took the call on your phone, you were also wearing headphones and walking around. Mobile phones are by definition ‘mobile,’ but when we move about, we rely on our operating faculties, many of them at a sub-conscious level, to stay upright and not trip over things. We are not aware of our divided attention, since it takes place at an automatic level. As this column often notes, mobility and smartphones don’t play well together in cars or on foot. So, the mobility factor might explain why the conference call had more depth for your colleague. 

Small IS NOT BETTER

Another factor could be that you missed detail on the smaller screen of the phone. Imagine that you streamed the play Hamilton to your phone. Yes, you would see if Aaron Burr was on center stage and perhaps get his lyrics, but you probably would not be able to register Thomas Jefferson and the mob moving about in the background.  When you use a small screen to conference, you might hear the speakers, but miss the sidelines.

Some confirmation comes from a recent University of Michigan/Texas A&M study. The researchers found that participants reading news on their phone screens were “less attentive and activated” by what they saw. Now, that may not be what happened in your online meeting, but you get the drift.

Big Conventions Too!

There are also conventions built into how we use the phone, as well as how we interact with the computer. When we use phones,  it’s not unusual to scroll and open a new screen when we are interrupted by the ping of an incoming text message. Workers between ages 25 and 34 spend 6.4 hours a day checking their email, and you might have been distracted out of sheer habit.

Finally, I can’t leave the topic without suggesting that you and your colleague  might have begun the meeting with different frames of mind. She may have begun with high expectations, and that led her use the laptop, and perhaps (we don’t know) take notes on a piece of paper or alt screen. You may have approached the conference with other priorities, and that led you to pre-select the phone. We like to think that the medium (the technology) is making the choices for us, but that’s not always the full picture, pun intended. 

Can Older People be Influencers?

Older people are on Facebook. Are they stoked to be social media influencers too?

This is a graphic by Francis Scialabba. It depicts a megaphone poking out of the screen of a smartphone. The  graphic suggests that phones use devices to be attention grabbers.
Credit: Francis Scialabba. Calling all Influencers!

Dear Ms. Smartphone: I liked the career advice for the teen who wanted to be a social media influencer, but what about older people?! I am in my late seventies and am tired of those ads on TV where famous people with gray hair pitch drugs for aches and pains or reverse mortgages. Can’t I be an influencer too? I am on Facebook almost every day. Vera, Tiburon

Dear Vera: You are absolutely right that influencer marketing is aimed towards younger people, mostly those under age 30, while TV ads target “pills” and “poopers.”

Posting on Facebook falls in a different category, even though it is media and you said you check it regularly. Chances are your account is private, and you have a circle of friends and family that you post for. You are connecting with them, but not trying to get unknown people and strangers to also interact through messages or photos. Facebook is the most commonly used social media by people over 60. Pew reports that 37% of the Silent Generation and 60 percent of the Baby Boomers had accounts, and that was before the Covid Pandemic. Facebook is good for keeping up social connections. Think of it like the newsy Christmas Card that keeps coming all year!

Influentials vs. Influencers

There’s a modern-day distinction between influencers and influential older people. There are many older people who make headlines and do important things (think Dr. Fauci, the late Ruth Bader Ginsburg, Oprah Winfrey, Maye Musk). These famous names will show up in a list when you search for seniors who are/have been influencers but they do less “pitch” on social media.

They are not influencers, in the social media sense of the word. A social media maven creates content, and a brand, say ‘Warby Parker’ or ‘Toyota’, then associates with them because it draws in like-minded people they would like to reach. BTW, there is probably a marketing agency in the middle of this transaction, holding the marriage together with contracts and revenue. Just this week, there was an announcement that some brands will try to initiate the content and post it on the influencer’s site, after getting their permission. That could corrupt the influencer process, as it stands today.

Quirky TUrkeys

When I searched for older, senior influencers, I was a struck by two things. There are lists of older people who are ‘top ten’ online. But, many of these are quirky older people who are experienced with attention-getting from their former careers as models or fashion designers. They struck me as odd birds in their psychedelic outfits and feathered costumes. They defied my stereotype of age, but not necessarily in a good way. Second, these leaders did less connecting ‘your brand to their content’– the way that modern kids do through a daily vlog or diary. These influencers seemed more like narcissists trapped parroting a campy narrative to copy youngsters. Many were not displaying that cool “authentic voice.”

My concern is that younger people, and those in charge of the advertising machinery, view these older influencers as a curiosity. They are something to be oogled, not because their content is a shared slice of daily life, but because the jarring images covertly reinforce a young person’s game, a hip image-based culture.

REFOCUS THAT IMAGE, Please!


More specifically, older people are not shown showing their strengths. In the words of MIT author/researcher Joseph Coughlin, they control up to seventy percent of the nation’s consumer spending, and are a trillion-dollar component of the economy. Older people have untapped consumer power. They also have a lot social media savvy, but it’s trapped in static messages on Facebook and captured less on video. Only the outspoken have jumped to younger platforms like Tik-Tok, Snap, and YouTube, perhaps because each site begins with cameras and a steep learning curve.

Is Handwriting Dead?

A page from a kid's primer of cursive writing- with the letters a to z and the numbers 1 to 10.

Dear Ms. Smartphone: Is Handwriting Dead? My fifth grader is doing OK with remote school and keeps up to date with classwork. He spends most of the day on the computer and then plays video games in the evening. My worry is that there is no opportunity to turn in assignments written by hand. So, his handwriting (penmanship) is suffering. When I went to elementary school the nuns made me stay after class and corrected my hand-writing until it looked satisfactory (to them). My son thinks this is funny, but I do not think his bad hand writing is funny at all. Jemma, Los Angeles

Dear Jemma, There are some skills that are enhanced by computer learning but penmanship is not one of them. Sitting at a computer all day make us faster on the keyboard, but hand writing skills atrophy. An older story in The Washington Post, reports that until the 1970s penmanship was taught as a separate subject and up till sixth grade children spent at least two hours a week on it. Today, when schools teach hand writing it is frequently for 10 minutes or less a day, and formal instruction ends after third grade. It’s a conundrum: many kids never learn cursive writing and printing can be too slow for them to get their thoughts on paper.

There may be ways that you can intervene as a parent but it will take two of you to carry this off. What I mean is that you, as a parent, will need to pickup a pencil and paper, sometimes in lieu of your phone, and show how enjoyable and useful it is to write by hand. You son is going to model the media behavior he sees at home, from reading books and newspapers, to spending free time on the phone or computer. 

Get Fun!

First, I would read up on the pros and cons of different handwriting techniques: print,  cursive or a speed-combo called the Barchowsky method. Go with what your son feels comfortable with. Then, visit a stationery store together and pick out the pen and pencils that feel special to your son. The right pen, with a comfortable grip, makes a difference in how handwriting looks on the page.  And, kids seem to enjoy the newest pens that have erasable ink. 

The second step is to set a daily routine with a fun time to write. Mom can be  the “tooth fairy” and leave a small gift (a candy bar, a poem, a new pen).   Then, your son has to keep a hand-written journal for the “tooth fairy.” He can write about the gifting, how he feels about that day’s cache. If this seems contrived, then create an “appreciation journal”- talk through what you are both grateful for each day, and have him write a few sentences about it in a lined notebook. 

Get Literate Too!

There is a parallel activity if you want to add a lesson on media literacy. Configure his phone so that there is always paper and pencil nearby- perhaps put the smartphone, the notebook and a pen in a see-through carry case. After using the phone and putting it back in the case, he writes a few sentences in the notebook about the browsing habit: what he saw or looked at, and how it made him feel (e.g. happy, sad, indifferent).  You can customize the page to be a timesheet with entries. 

The idea is that he works on his hand-writing as he also develops a mindful, attentive awareness towards browsing the Internet. I would not stress over the particular words or sentences he writes, since your focus is on just getting him to use the pen more and the keyboard less.